— Authentically Brazilian?

Cabana Cachaça’s Authentically Brazilian campaign, beautifully shot by Mario Sorrenti, has apparently come under fire in the blogosphere from Brazilians.

Not for the overt exploitation of the female body to pitch an alcoholic beverage, but because the product is not, in their opinion, ‘Authentically Brazilian’.

 

Whilst Cabana Cachaça is distilled in Brazil, it is actually the brainchild of Matti C. Anttila, a New York investment banker turned entrepreneur who launched the brand in an effort to “evoke an emotional connection with Brazil”. Both Cabana Cachaça and it’s ad agency, Avrett Free Ginsberg are based in New York.

 

Via Advertising Age.

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