âThe candle-buds opened their wide white flowersâŚ Their scent spilled out into the air and took possession of the island.âOccasionally a fashion editorial that has precious little to do with fashion slips its way into the pages of a magazine. Often their title pages will spout quotes from famed literary works, or theyâll come tackling serious social issues, or perhaps theyâll use nudity instead of clothing as a way to convey fashion. If you hadnât already guessed Mert & Marcusâ latest work for Love Magazine is one of those shoots, more art than fashion, more skin than clothing.
…and rarely have aI seen a fashion mag be so prepared to run a photo essay such as this over quite so many pages of a single issue.
Itâs hard to pin-point a single inspiration or story. Thereâs the William Golding lines it quotes, fittingly from the savage Lord Of The Flies, seemingly a comment on human nature that ties to the title of What Lies Beneath. Then thereâs the apparent mythological references, where Mariacarla Boscono has something of a Leda And The Swan moment, and Lara Stone could easily pass for a nubile water nymph.
The reality is though that a story â a coherent, chronological story â is by no means a requirement of a photo shoot. It can leave your imagination to fill in the gaps. Instead a theme, in this case âsoft, romantic fashion with dangerous undercurrentsâ, can be enough to spur on the imagination, to create a mood. Mert & Marcusâ dark island of exploring what lies beneath the surface does that rather well.
You can click on the thumbnails to view the shoot in full.