The Golden Yolk
The English Group, work-in-progress:
Identity for free range duck egg company, The Golden Yolk.
We have just received client approval for their preferred design, from Phase Two of the branding development, shown in the first three images.
During Phase One, a logo was presented that was a more user-friendly, mass-market branding option (image 4) which was developed when we were originally considering whether the brand and product might be marketed as a more broadly appealing product. However, market research suggested otherwise, directing us to a premium look and feel for a unique product that is from the only genuinely free range duck egg farm in the UK.
We look forward to developing other areas of the brand in packaging and an online presence.
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[...] you may have seen in my previous ‘work-in-progress’ post (which you can link to here), I have been working on the branding for the only genuinely free range duck egg company in Britain, [...]