Sofia is a building designed by architect Cesar Pelli for One Development Group and is located in San Pedro, Mexico.
The branding and marketing literature for this development was clearly focussed towards communicating sophistication and exclusiveness to their potential buyers.
Sofia’s identity is formed by three key elements:
Logotype: The keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: A custom typeface designed especially for Sofia, it is inspired by British san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the Swiss grid system.
Both the attention to detail and the application of the brand’s elements clearly convey the qualities of Sofia’s architectural project.