The Big Egg Hunt presented by Fabergé sees over 200 beautifully painted and decorate egg sculptures placed all over central London until the Easter weekend.
All the two and a half foot eggs will be hidden around 12 Egg Zones, encouraging all of London to participate in what is set to break the Guinness World Record for the most people participating in an Egg Hunt! The Big Egg Hunt hopes to raise over £2million for the charities Elephant Family and Action for Children, as hunters text message the unique keyword for every egg they find, entering the competition for the chance to win ‘The Fabergé Diamond Jubilee Egg’, worth an estimated £100,000.00.
Participating artists and designers include Sir Peter Blake, Zaha Hadid, Candy & Candy, the Chapman Brothers, Theo Fennell, Zaha Hadid, Nicky Haslam, Mulberry, Gordon Murray, Bruce Oldfield, Robinson Pelham, Marc Quinn, Rob Ryan, Sir Ridley Scott and Dianne von Furstenberg.
Hunters can also collect their eggs to Facebook by checking in to each egg they find. All the eggs are for sale and will be auctioned at a live event by Sotheby’s and a grand online auction.
All the eggs can be viewed here