American hotel chain The Standard have just unveiled a new ad campaign which seems to have everyone stopping and staring. Featuring a woman pissing on a rug, a man with his head down a woman’s shirt, and a woman drooling into a bowl of soup, the campaign has clearly been designed to shock, pushing the envelope for what’s acceptable to do in a hotel and what isn’t.
The campaign was conceived by Austrian artist Erwin Wurm, but according to the Standard the campaign is more about the increased intrusion into our lives since 9/11. “Wurm tackles our heightened fearfulness following the events of 9/11. Threats on national and international security have made us more sensitive to our personal space and freedoms. An invasion of personal and private space is documented in this work… Despite the lightheartedness of this series, these works of art have a serious intent and are a social and political critique of our changing world.”
Via: Standard Hotels
You may recall our previous article featuring the recent Harvey Nichols campaign offering some similar approach towards arresting our attention.