Very distinctive type style running through this thesis by Víctor Arráez.
“Overcoming Art is my thesis/theory project for ArtEZ graduation in 2012; a study of countercultural movements in art from the 40’s to the 70’s in which I analyze their origins and development with special attention to their evolution into a form of social activism.
Letterist, CoBrA, IMIB and Situationist International among key moments like May 68 in Paris, shape the content of this publication which I started motivated by my personal interest in graphic design and its evolution as an active part of society. Researching those art movements helped me to understand the process in which art groups become theoretical, developing new definitions, analyzing their own practices and getting involved in society’s problems.
In my conclusion, I establish a comparison between the systematic problems of today with those in the mid-60’s, questioning if design could follow the example of those art groups in order to, not only reach society more actively, but to take this profession to a new level of development based on a theoretical / critical approach.
The publication contains a historical review of countercultural movements followed by an analysis of those that are more representative, either because of their impact or their achievements in the field of translating their practice from the purely artistic into the theoretical.”
Via: Víctor Arráez