— Mailbooks for Good

A simple and stylish design to encourage book donations to The Footpath Library. Designed by Australian group, BMF.

“Mailbooks for Good is an innovation in book publishing, which encourages donations of books to The Footpath Library – a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need. The dust jacket design is pending patent globally and an international roll-out is planned for the near future. The initiative was created by Creative agency BMF in partnership with Random House Australia.”

 

Via: Lovely Package

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