theQ is a new digital camera designed by three friends (each with backgrounds in industrial design, advertising, and operations) which claims to be the ‘world’s first social camera’. Instead of storing each of your photos on a memory card, the camera features just 2GB of built-in memory and simply uploads all of your photographs to the internet (and any social networks you select) using its onboard 3G connectivity.
To offer something above and beyond what your smartphone does already, theQ also features a ring flash for low-light photography and is waterproof to 1m for up to an hour. Additionally, a selection of nine filters allow you to add Instagram-esque effects before setting the image live. Of course, with a price tag of just $199 USD (approx. £125), some of the tech specs were bound to suffer and the camera features a low 5 megapixel sensor and a fixed 24mm f.2.4 lens. However, the camera is aimed more at the everyman than the amateur photographer, which means 5 megapixels is more than enough, allowing up to 1,000 images to be stored and providing much faster upload times. theQ is available for pre-order now in nine different colourways.