— The Nordic House

Multidisciplinary Mexican design agency Anagrama have recently completed the visual identity for San Francisco-based dry cleaning shop The Nordic House, who alongside their  cleaning service sell scented soaps and undershirts.

Anagrama describe their approach as focusing on Scandinavian design by combining “simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette” of snowy white, chilly grey, pine needle green and fresh salmon to “create a cool nordic landscape complete with its pure, immaculate and undisguised scents”. Alongside iconography “designed with a stark and reductionist style” the solution “captures the brand’s elemental emphasis on honesty, clarity and above all, quality.”

 

I can’t say that I agree that it looks typically ‘Scandinavian’ but a lovely example of clean, utilitarian design nonetheless.

 

Via Anagrama

 

— Comments

Please add your own comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.