— American Apparel Advertising…

When the news was announced that American Apparel was firing its CEO and founder, Dov Charney, many people hoped the company would mix ups its advertising strategy, ditching the controversial pictures of half-naked young women in favour of something a little less derogatory. However, in an interview with AdWeek, director of marketing at AA, Ryan Holiday, made it clear that wasn’t the case.

“I think that sexuality and evocative imagery, done authentically and honestly, has always been a critical part of the American Apparel aesthetic,” he said. “There would be no reason for us to abandon the brand that we’ve built and that our customers love.”

 

— Comments

Please add your own comment