— Fiorucci

I can remember in my early youth just how exciting Fiorucci advertising was; vividly colourful, sexy, even perhaps a little naughty.

 

…far far better than the underwear section of the Littlewoods catalogue.Elio Fiorucci opened his first shop in Milan in 1967. The boutique and soon the label was totally different to everything else, not just fashion but a total lifestyle, colorful, inventive and fun, including sexy ads.

 

The images to the right feature a small selection of Fiorucci advertising from the 70s and 80s.

 

Via ganzomag

 

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