From a Movie Posters Of The Week post by Adrian Curry:
I first came to know of Radley Metzger through his posters, which bears out what the 85-year-old erstwhile king of high-class erotica told me recently, that “my respect for poster design came from my realization that more people would see my posters—for a longer period—than would see my films.” This was rectified somewhat when the Film Society of Lincoln Center in New York embarked during August on a week-long, 8-film retrospective of Metzger’s legendary, ground-breaking “Art Cinema Erotica.”
The poster that first caught my eye was for a 1975 film directed by one Henry Paris. The film was the arrestingly titled The Opening of Misty Beethoven and I was struck by its combination of the austere and the voluptuous: its clean, monochrome simplicity, its beautifully balanced composition, and its nice use of the blocky serif typeface Clarendon, a favorite of mine. That juxtaposed with the lead-off quote “Brilliant new porn film” certainly got my attention.
Henry Paris was, it turned out, a pseudonym used by Radley Metzger for his more hardcore work in the mid ’70s (though Misty’s poster certainly didn’t look hardcore.) And searching for posters for both Henry Paris and Radley Metzger I came across a trove of designs from the 1960s and 70s that all had a distinctive look: often black and white (with a splash of red), spare and serious, they looked more like posters for European art films than for pornography or sexploitation
Radley Metzger’s first film, Dark Odyssey, made in 1958, was a serious drama about a Greek immigrant in New York. While shopping the film around to distributors Metzger was introduced to Janus Films, then the leading distributor of foreign-language art cinema. Metzger ended up working for Janus as an editor for a number of years, cutting trailers for films by Bergman, Antonioni and the like
At Janus he met booker Ava Leighton and together they formed their own distribution company, Audubon Films, which imported and re-edited (and occasionally even partially re-shot) the kind of foreign sexploitation films which found an audience in the US in the wake of the permissive European art cinema that Janus had championed. Audubon’s first big hit came with the 1965 Swedish film I, A Woman, whose striking poster set the tone for the Audubon style.
Metzger himself took a personal interest in poster design. He told me that “how the films were represented was very important and I took great involvement in the concept and execution of all related art work including the posters.” Richard Corliss, writing in Film Comment in 1973 in the article “Aristocrat of the Erotic,” wrote that “It may be said that Metzger-the-distributor is as much an auteur as Metzger-the-director.”
Though there is a distinctive look to Audubon’s posters, Metzger told me “we didn’t have an in-house designer. We didn’t want an ‘Audubon’ or ‘Radley Metzger’ look. We tried to give each film a special and distinctive personality.” Some of the other foreign titles Audubon released included Koreyoshi Kurahara’s 1960 Japanese film The Warped Ones, retitled The Weird Love Makers…
Metzger returned to directing in 1963 with The Dirty Girls and for ten years, before the advent of hardcore ushered in by the likes of Deep Throat, he was the high priest of cinerotica. The Metzger name, both on his own films and on his Audubon releases, became a byword for smart, classy, tasteful titillation; his sexually explicit romances and roundelays filmed in European resorts and adapted from literary texts went some way towards making sexploitation respectable, and the posters were part of that bid for respectability. I asked Metzger if he had a personal favorite among his posters and he said that “I think there’s a special quality in each of the them. But I’ve always been partial to Therese and Isabelle [see top] because of its purity, clarity, and simplicity.”
In addition to the films already mentioned, the other posters below are:
The Dirty Girls (1963; released 1965).
The Alley Cats (1966).
Carmen, Baby (1967), adapted from Prosper Mérimée.
Camille 2000 (1969), adapted from Alexandre Dumas.
The Lickerish Quartet (1970), often described as Metzger’s magnum opus.
Little Mother (1973), Metzger’s film about Eva Peron.
There is a superb article on Metzger by Maitland McDonagh on the Film Comment blog which I highly recommend reading.
This is Softcore: The Art Cinema Erotica of Radley Metzger was exhibited between August 7–13 at the Film Society of Lincoln Center.
Thanks to Heritage Auctions for most of the posters and many thanks to Radley Metzger and Gavin Smith. ■