Wowser.It’s pretty rare that Rolls-Royce introduces an entirely new model to its line, in fact over the past century there have only been a handful of car names for its vehicles, so the company has caused quite a stir today by debuting a new car which reignites “Dawn” – a name they used in the 50s for 28 very special drophead bodies.
“Dawn perfectly expresses the character of the new Rolls-Royce,” says the company. “In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.
The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life.”