THE ENGLISH GROUP: PROJECT UPDATES

29/04/04   PROJECT UPDATE:   TIGGY TWILIGHT

The English Group have just completed Phase One of two major branding projects for Sharon Williams of The London Hat House. Sharon is highly regarded for her couture hat and accessory designs for clients such as the actresses Julia Roberts, Glenn Close, fashion designer Elspeth Gibson and not least, The Royal Family.

As well as rebranding The London Hat House and building a Flash website to illustrate Sharon’s unique and beautiful designs, The English Group has also created the identity, launch brochures, packaging and a second Flash website for the launch of her new exciting retail venture, Tiggy Twilight.

The first Tiggy Twilight boutique is located at The Royal Exchange in the City of London, and is positioned to be a worthy addition to a stunning retail environment that is already occupied by established brands such as Paul Smith, Agent Provocateur and Dunhill. The boutique itself is an opulent display of an especially personal selection of handmade accessories, lingerie, eclectic home furnishings and of course, hats.

The approach to the Tiggy Twilight branding has been a particularly enjoyable exercise - and has all been created around a personification of the Tiggy Twilight character. In this first incarnation, Tiggy is imagined as a wilful Victorian child/woman indulging herself with all of the fineries and mysteries to be discovered within a Victorian household.

The brochure and other printed collaterals created to underpin the launch of Tiggy Twilight have been designed to exemplify the attention to detail, the values and qualities evident within the boutique itself - and as such, are lovingly rendered illustrations of The English Group's complementary love of fine papers, print finishes and other embellishments that underpin the agency's reputation for unique, memorable and relevant design solutions.

For an opportunity to view this project along with The English Group's current portfolio of work, please contact Ellie-May Harvey or Hannah Harden-Smith on +44 (0)1249 715 480 or via email at ellie@theenglishgroup.co.uk or hannah@theenglishgroup.co.uk. Our online portfolio is accessible via the link in the top right corner of this page, or by clicking here.

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