THE ENGLISH GROUP: PROJECT UPDATES

18/05/04   PROJECT UPDATE:   HERMAN MILLER

The English Group have recently completed a first project for Herman Miller, one of the worlds leading designers of contemporary office furniture. The brochure, entitled Workplace Intelligence, is a perfect example of The English Group’s more considered and academic approach to creative problem solving.

The proposed design solution entirely avoids photographic representations of Herman Miller’s furniture solutions. This is a conscious decision to focus recipients attention on the copy content within the document. Workplace Intelligence addresses altogether more holistic views on the various and complex roles of the office for the modern – and increasingly global – business.

Undertaking the research necessary to underpin the breadth of the proposition has been both equally challenging and rewarding, and the final copy clarifies the complex issues exactly as all good text should; by being informative, eminently readable and even provocative as stand alone reference. However, in this case, the final design has been further underpinned by original illustrations produced from within The English Group’s own creative team that are also visually pleasing and complementary to the design intention.

For an opportunity to view this project along with The English Group's current portfolio of work, please contact Ellie-May Harvey or Hannah Harden-Smith on +44 (0)1249 715 480 or via email at ellie@theenglishgroup.co.uk or hannah@theenglishgroup.co.uk. Our online portfolio is accessible via the link in the top right corner of this page, or by clicking here.

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