Illustrated packaging for milk brand Mlk, designed by Depot WPF, Russia.

The strong graphic patterns were inspired by the small farm that the milk is produced on. The result is something that looks like a special, premium product that is produced with care and a personal touch.

“We understood that the indentity of MLK © brand has to be different from the big mega-producers. As for the illustrations, we used natural farming patterns – a family farm, where the products are produced in a traditional way. Illustrations are hand-made (with a pencil) which enables to stress the hand-made production process. In addition, a pencil technique makes the image “soft” – and is overall most suitable tool for solving this task”.

Via: The Dieline