The cover of the Fall 2012 / zero issue of CR, Carine Roitfeld’s forthcoming magazine, has been released along with a number of mock-up layouts from the zero issue.
Titled CR, at this stage there’s no clarification as to whether the numbering of the preview of CR as a zero issue is indicative of this solely being a mock-up that won’t go to print. Generally, zero issues are something of a ‘demo’ and are used by a publishing team to assess the visual and tactile appeal of a magazine before it goes into full print.
At this stage, the most notable fact about Carine Roitfeld’s new magazine that can be gleaned from the layouts is that it will be pitched as anything but a magazine. Instead CR is being pitched as a Fashion Book, potentially putting it more in the league of print titles such as Purple.
…the last picture featured on the right (from this launch mock-up of the magazine) is clearly a portrait of Patti Smith… …not the most likely of models for a fashion editorial.