I have noticed the logo for this brand a few times floating around blogs and Pinterest, and I quite liked it. But I have found a selection of branding applications – such as stationary, layout and website – and I’ve come to the conclusion that it is very well branded. Clean, simple & strong.

Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil.  The concept behind the logo and the lovely typography details can be seen here…

Via: September Industry