Wallpaper* magazine has launched Paper Passion, a perfume that captures the scent of freshly printed books, with German publisher Gerhard Steidl, fashion icon Karl Lagerfeld and celebrated perfumer Geza Schoen.
The seeds of the project were sown at last year’s Wallpaper* Handmade exhibition in Milan, when the magazine was inspired by a throwaway line from German publisher Gerhard Steidl in the film How to Make a Book with Steidl, in which he said that his favourite scent was ‘a freshly printed book’. Wallpaper* subsequently asked Steidl to work with avant-garde perfumer Geza Schoen to try and bottle that scent. Into the mix came Steidl’s friend and long-time collaborator Karl Lagerfeld, who designed the packaging and chose the name Paper Passion.
Paper Passion is now going on sale online and in selected concept stores, bookshops and perfumeries across the world. Available now here