Again, Mexican design studio Anagrama has impressed me with this beautiful branding of Bonnard – a Mexican french-inspired tea and confectionary shop.

The pastel colours with a splash of gold foil make the packaging look as yummy as the product.
“The brand’s distinct brush strokes and color selection are based on Pierre Bonnard’s postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand’s gallic concept effortlessly, spontaneously and efficiently.

Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands.

The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.