For Alice Fine, design agency Morris Pinewood Stockholm developed Evanescent Hanger Lookbook for the label’s Autumn/Winter 2013 lookbook.
The limited edition (500) lookbook was made as a visualisation of a catwalk 40 pages of photography placed on a clothes hanger. Over 500 hanging look-books was then displayed on custom made copper racks and displayed at Mercedes-Benz Fashion Week in Stockholm.
Alice Fine is a Swedish fashion label that believes in a diverse fashion world with the vision of including disciplines from other creative fields. The label has an artistic core, visible through it’s collaborations, it’s playfulness and in the eye catching concepts. With a keen eye for time consuming techniques, Alice Fine creates unique handcrafted pieces and produces a small-scale range of ready to wear garments. The label presents collections that provide an exclusive and relaxed elegance, easy to wear that are designed with care by combiningcreativity, quality and dignity in the making.