Erwin Blumenfeld, one of the most influential photographers of the last century and a long-time collaborator with Bazaar, is the subject of a new exhibition at London’s Somerset House.
With a prolific career spanning 35 years, the exhibition hones in on Blumenfeld’s most successful period, from 1941 – 1960.
Benefitting from the expansion of the press and economic growth in the post World War II years, Blumenfeld saw his humorous and inventive work flourish, for projects as diverse as ad campaigns, war effort propaganda posters and fashion photography.
A stalwart of the Carmel Snow and Diana Vreeland era at American Harper’s Bazaar, he became one of the most famous and highly paid fashion photographers in the business.
Inspired by the idea of photography as art, he often based fashion shoots on pieces by the masters, including Manet’s Bar des Folies Bergères for a 1941 issue of Bazaar.
In addition, Blumenfeld is also the subject of a BBC 4 film, set for broadcast in May to coincide with the exhibition opening.
The Blumenfeld Studio: New York, 1941-1960 opens its doors on 23 May until 1 September.