— Buy a normal watch

With the launch of the Apple Watch, Dezeen watch store thought it a good time to remind people of the benefits of watches that simply tell the time.

Their campaign called “Buy a normal watch” points out some of the things a mechanical watch can do that a smartwatch can’t.


In terms of function, a normal watch does just one thing …it tells the time. But we don’t think there’s anything wrong with owning a beautiful object that does one thing really well and that reflects the owner’s personal taste. Beat that Apple Watch!


Via Dezeen Watch Store

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